Ever subscribe to the Twitter feed of fatbellybella? Well, if you’re a fan of Erykah Badu, then you really should, as that is her official Twitter feed where you can find any news on her work at any time, any place. And yesterday, the feed sparked up new publicity about her new album to be released on CD on March 30th. It wasn’t about the actual album, titled “New Amerykah, Part II: Return of the Ankh,” but rather about something else related to it: viral marketing. I am a huge fan of viral marketing, so hearing that she was going to be pursuing something on that front as well.
If you check out erykahbadu.com, her official site, you can see the new promotional viral marketing video that she’s just posted today. In fact, her publicist confirmed what she’d tweeted about, and now the proof is in the website, as it were. By 3:30 today, the official video had popped up showing different snippets for the music video of “Jump In The Air,” a bonus track for her album. This song has guest appearances by Bilal and Lil Wayne and the album has been cited to be one that won’t disappoint.
“New Amerykah” was originally supposed to be released in late February, but for whatever reason, was pushed back. It seems it will definitely be worth the wait, though, as the new album is going to come out through Universal Motown. Wondering why “Jump In The Air” is a bonus track instead of on the CD, it’s because it got leaked on the internet, changing things up a little. But, taking a look at the different artists involved in the production of the album, it’s easy to see why people are so excited. 9th Wonder, J Dilla, James Poyser, and Madlib are involved, and others. It’s not going to be a disappointment.
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